Faramove
Faramove aims to revolutionise the logistics and freight forwarding industry by addressing key challenges faced by businesses in transporting goods across states, countries, and international borders. Leveraging cutting-edge technology, this platform streamlines the entire process, ensuring swift and efficient transportation of goods. With seamless automation, users experience a user-friendly interface, simplifying the logistics experience
My Role
I was the lead designer for this project, I designed the Customer & Driver’s app and also coordinated the design process from start to launch alongside the Project Manager, Developers and 4 other Designers.
Team
Lateef Akinyemi (Me), Oluwatimilehin, Arafat, Moses, Tolani (Animator), Olawole (3D designer)
Website
Appstore
Playstore
Twitter(X)
Brand Assets
These are few brand asset i led the creative on and added my contributions to.
The Problem
In today's global marketplace, the transportation of goods faces myriad challenges, including inefficiencies, delays, and financial constraints. Despite technological advancements, businesses struggle with navigating complex logistics systems and managing payments, resulting in frustration and underserved needs. Faramove aims to revolutionise this landscape by offering an innovative solution that streamlines transportation while addressing financial barriers. However, the lack of a seamless, integrated platform poses a significant challenge. There's a pressing need for a comprehensive solution that simplifies transportation and offers flexible financing options, empowering users to navigate the global supply chain with confidence. Faramove seeks to redefine logistics, providing a user-friendly experience that transcends traditional boundaries.
The Solution
Our collaborative brainstorming sessions yielded a wealth of innovative solutions that directly addressed our users' challenges. This user-centred approach fostered deeper empathy for their needs, preferences, and frustrations. It also ensured our solutions aligned perfectly with our business objectives. Through an iterative design process, we refined our initial ideas, prioritising the most impactful strategies. Tight deadlines necessitated a focus on high-fidelity prototypes, allowing us to move swiftly from concept to testable solution.
Research & Insight
Efficient logistics, freight forwarding, supply chain financing, and customs brokerage are crucial for moving goods across borders, yet they face significant challenges due to historical, economic, technological, and geopolitical factors. Before embarking on this project, I recognized the importance of establishing a solid foundation in logistics, so I conducted thorough research into the courier service market, focusing on understanding user perspectives and the industry's current issues. This groundwork helped me uncover the key dynamics contributing to these logistics and freight problems.
Competitors - Comparing Existing Competitors
In collaboration with the Project Manager, competitive analysis of similar platforms was conducted. This research confirmed Faramove's strong potential to offer a unique value proposition in the market.
Popular competitors
The Process
We were supposed to adopt Agile design framework, also known as Agile UX or Lean UX, which integrates design principles into Agile software development methodologies. This framework emphasises iterative development, collaboration between cross-functional teams, and continuous improvement based on user feedback. We were supposed to adopt Agile design framework, also known as Agile UX or Lean UX, which integrates design principles into Agile software development methodologies. This framework emphasises iterative development, collaboration between cross-functional teams , and continuous improvement based on user feedback. While we adapted the design thinking framework to fit our project timeline and resource constraints, prioritising user research remained paramount. This ensured we addressed the core needs of our users even if the process wasn't strictly linear, smart right? I know! We utilised Jira , a popular Agile tool, to manage our sprints, track user stories, and maintain project transparency.
Final Design
Leveraging the research, insights, and initial sketches, we transitioned to the visual design phase. With a user-centric approach, we employed cutting-edge design concepts to create an interface that prioritises usability. Following an iterative design process, we finalised the design in stages, incorporating user feedback at each step. This ensured a gradual and critical refinement, ultimately delivering a visually appealing and user-friendly solution.
Website
User Mobile App
User Web App
Rider Mobile App
Result
One month post-launch, we're seeing positive results! The product team is collaborating closely with marketing to develop targeted campaigns that leverage data insights and raise brand awareness. This may include initiatives like billboard advertising.
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